04 Pupil

Introduction

Welcome to the Pupil brand space. Below you’ll find all the guidelines, assets, and rules you need to represent Pupil consistently and professionally. Use this page as your reference whenever you prepare materials — from presentations and flyers to logos and internal templates.

Logo

When representing Pupil always use our official logos. There are two versions: coloured and white.

Use the coloured logo on bright or light backgrounds for maximum visibility.
Use the white logo on dark backgrounds or when the coloured logo doesn’t provide enough contrast.

This practice keeps our branding clear and easily recognisable in all applications.

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Typography

The standard font for all Pupil communications is Nunito. Employees should use this font consistently in all documents, presentations, and digital content to maintain a unified and professional brand appearance. Adhering to the Nunito font style supports brand cohesion and enhances readability across all channels.

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Nunito

Colours

Use the official Pupil colour palette consistently to maintain brand recognition. Apply primary colours as the main elements and use accent colours sparingly for highlights. Always ensure good contrast for readability and avoid unapproved colours.

Tip

Copy colour HEX codes directly by clicking on the palette in the Colours section. Always observe the examples shown for correct application and contrast.

Colours & Shades

Name

Blue Base

Hex

#2885C2

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Name

Blue Base

Hex

#2885C2

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Name

Blue Base

Hex

#2885C2

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Name

Blue Medium

Hex

#A0D9ED

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Name

Blue Medium

Hex

#A0D9ED

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Name

Blue Medium

Hex

#A0D9ED

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Name

Blue Light

Hex

#E7F5FB

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Name

Blue Light

Hex

#E7F5FB

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Name

Blue Light

Hex

#E7F5FB

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Name

Blue Contrast

Hex

#016DA3

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Name

Blue Contrast

Hex

#016DA3

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Name

Blue Contrast

Hex

#016DA3

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Black, Grey & White

Name

Black 400

Hex

#1B1B1B

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Name

Black 400

Hex

#1B1B1B

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Name

Black 400

Hex

#1B1B1B

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Name

Black 300

Hex

#6A6A6A

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Name

Black 300

Hex

#6A6A6A

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Name

Black 300

Hex

#6A6A6A

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Name

Black 200

Hex

#B9B9B9

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Name

Black 200

Hex

#B9B9B9

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Name

Black 200

Hex

#B9B9B9

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Name

Black 100

Hex

#E2E2E2

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Name

Black 100

Hex

#E2E2E2

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Name

Black 100

Hex

#E2E2E2

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Name

Hex

#F1F1F1

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Name

Hex

#F1F1F1

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Name

Hex

#F1F1F1

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Name

White

Hex

#FFFFFF

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Name

White

Hex

#FFFFFF

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Name

White

Hex

#FFFFFF

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